In planning a technology product, both the technological and the commercial aspects must be taken into account. It is therefore important to accurately characterize the needs of the organization and the requirements from the product. Following the characterization, we create usage scenarios based on exclusive methodologies, conduct a review of similar technologies worldwide, examine the technological, regulatory and/or business constraints liable to hinder development and marketing, and plan a technological tool that will provide a precise solution to the client’s needs and aspirations as expressed during the characterization, including addressing the tools currently in use in the organization.